How Brands Can Leverage Instagram Threads for Marketing and Leads

Threads has had 100 million downloads, and is all set to compete with Twitter. What do you, as a brand, need to know? How can you use the app to amplify your marketing and sales efforts? Read on to know more

What Is the Threads App?

Let’s begin with the basics, Threads is a separate app, not a feature of Instagram. Getting started with Threads is a breeze. Just use your Instagram account to log in, and your  Instagram username and verification will automatically get transferred to Threads. Plus, you have the option to personalize your profile exclusively for Threads if you wish. It's that simple.

In Threads, your feed consists of posts from people you follow, as well as suggestions from new creators. You can create posts with up to 500 characters, including links, photos, and videos up to 5 minutes long. 

Additionally, you have the convenience of sharing Threads posts on your Instagram story or sharing them as links on any other platform of your choice.

How Is Threads Going to Benefit Brands?

Let’s list the obvious benefits vis a vis Twitter.

#Point 1:

First, as with all new apps, you have the first mover advantage. Join the app now and you can gather more followers than you can on Twitter. 

#Point 2:

You do not need a blue tick to be taken seriously. The app is free.

#Point 3:

The seamless account creation process adds to its appeal, making it a significant advantage for users.

#Point 4:

Your Instagram audience migrates to the new app seamlessly. So you already have a captive audience.

#Point 5:

The Threads algorithm is similar to Instagram, which means a certain percentage of your followers are sure to notice your threads.

#Point 6:

Integrations with Instagram and Facebook make it really simple to post.

#Point 7:

Threads’ Activity feed has a dedicated section for ‘Verified’ accounts where you will get notifications that are solely from accounts with the blue tick privilege. 

What Can Brands Expect?

Establishing a unique social media identity or voice is crucial for thriving on this platform. Threads offers opportunities for brand building, engagement, and sharing thought leadership content, making it ideal for enhancing your online presence.

Currently, the focus on Threads is entirely organic, with no official communication about paid media opportunities, which is attracting many brands to sign up. 

This emphasizes the importance of utilizing your brand persona to create compelling content that resonates with users, encouraging them to share and engage with it.

Threads Vs Twitter

This infographic will help you understand the difference:

At Superteams.ai, we are excitedly waiting to see how Threads unfolds and how we can work with brands to leverage this new platform. Get in touch with us today and book a free demo https://www.superteams.ai/demo