Developer marketing requires an authentic, technical, and value-driven approach. The best channels for engaging developers focus on education, community building, and hands-on experience.
1. Open Source & GitHub - Provide pre-built demos and starter templates. Engage through GitHub Discussions and Issues.
2. Technical Blogs & Articles - Publish how-to guides, tutorials, and deep-dive articles. Cover real-world use cases and best practices. Optimize for SEO and LLM-SEO (or GEO - Generative Search Optimization) with developer-focused keywords.
3. YouTube & Video Tutorials - Create hands-on coding tutorials and explainer videos. Host live coding sessions and AMAs (Ask Me Anything). Share project walkthroughs and feature demos.
4. Developer Community Platforms - Publish and engage on Stack Overflow, Dev.to, Hashnode, Medium, Tech Publications and Reddit. Answer questions and share insights to build authority.
5. Social Media & Developer Advocacy - Use Twitter/X, LinkedIn, and Mastodon to share insights and updates. Participate in developer conversations and trends. Showcase success stories and case studies.
6. Online Courses & eBooks - Offer structured learning via platforms like Udemy, Coursera, and self-hosted courses, especially for emerging domains like AI. Publish free or premium eBooks on technical topics.