Design a Winning Hospitality Content Marketing Strategy

Introduction

According to a recent survey, brands are expected to offer entertainment, solutions, and experiences. Content marketing effectively addresses these expectations while also enhancing SEO. 

Websites with blog posts experience a significant increase in search engine-indexed pages, with approximately 409 million people viewing over 20 billion pages.  

Within this digital era, the quest to draw potential guests and establish customer loyalty unfolds across online and offline realms. 

This is where hospitality content marketing emerges as a potent instrument, capturing attention, weaving engaging narratives, and ultimately stimulating bookings.

For the coming times, here are 5 hotel marketing trends to assist you in refining your strategy for 2023.

#1 Power of Videos

Across various sectors, spanning hotels, resorts, restaurants, and travel agencies, harnessing the captivating essence of video content can exert a significant influence on the process of enticing, captivating, and maintaining customers.

With no surprise, video's significance continues to grow, with short-form video now taking the spotlight. Platforms like TikTok, Reels, and YouTube Shorts are gaining traction. 

In 2023, video will stand as a crucial foundation for marketing strategies. A striking 91% of marketers already utilizing short-form video intend to maintain or increase their investment in it for 2023. Brands must integrate video or face falling behind. 

Notably,$120 billion of marketers are spending on plans to adopt short-form video by 2024. 

#2 Generative AI and ChatGPT

Generative AI holds the capability to produce SEO-friendly content for hotel websites and social media profiles, consequently augmenting visibility on search engine results pages (SERPs).

Overall, Generative AI is set to become a pivotal asset for hoteliers and marketers throughout 2023. 

This is primarily attributed to its ability to automate a variety of tasks while concurrently enriching customer experiences.

Initiating with a strong start, Bramework underscores the potential of AI tools to elevate productivity by a remarkable 40%.

Hoteliers can also utilize it to produce marketing materials like promotional emails or blog posts regarding upcoming events and special hotel offers. 

#3 Incorporating Social Media as a Search Tool

Integrate social search seamlessly into your hotel's marketing strategy by embracing the potential of social media. 

Offer your guests a contemporary customer experience by establishing a meaningful presence on pertinent social platforms. 

Position yourself where your target audience gathers, extending your business's influence.

Engage with users, thoughtfully evaluate their feedback, address inquiries, respond to comments, establish connections, and proactively bolster your position in the search results of these platforms. 

Give prominence to high-quality photos and videos, combined with engaging content, as social media thrives on providing entertainment!

#4 Creating complete campaigns with customer journey mapping

With the inclusion of more communication channels, precision in establishing appropriate touchpoints at the right junctures becomes crucial. 

This approach cultivates leads into actual guests, avoiding the mere addition of noise. Through customer journey mapping, a visual representation of your customer's emotions, actions, and thoughts during the purchasing journey is created. 

Grasping how guests plan, research, and assess aids in constructing a robust base for your hotel marketing strategy. 

Concentrating solely on isolated touchpoints, without considering the holistic view, could lead to overlooking crucial milestones or chances to convert these potential guests.

#5 Influencers continue to prove ROI

The influence wielded by influencers remains steadfast, and while collaborating with them is no longer novel, it remains a potent enhancement to your hotel marketing strategies. 

A substantial 70% of Indians acknowledge that influencer marketing has had an impact on their decisions.

These smaller influencers are perceived as more genuine, dependable, and trustworthy—qualities that deeply resonate with younger audiences like the Next-Gen.

Hence, Influencer marketing has transformed how the hospitality industry engages with prospective customers and amplifies brand recognition. 

Capitalising on the rapid expansion of social media platforms, influencers have nurtured dedicated and engaged follower bases, establishing themselves as invaluable assets within marketing strategies.

Conclusion

Lastly, achieving proficiency in hospitality content marketing is paramount for hotels aiming to lead in the industry. 

Through consistent creation and dissemination of captivating content that resonates with audience inclinations, hotels can bolster direct bookings and secure enduring triumph. 

Embrace the potency of content marketing in the realm of hospitality, and relish the benefits of heightened visibility, engagement, and revenue.

Superteams.ai platform hosts an array of remarkably efficient tools tailored for marketers.

Departing from a mere functional perspective, we embrace a workflow-centred approach that places the marketer at the forefront of its technological capabilities. So contact us today to book your free demo!