2023 is the year of AI. Learn how to use the most effective prompts to get the best results from AI systems.
2023 is the year of AI. As AI advances, more businesses are interested in AI-powered solutions to improve their content and marketing efforts. But AI isn’t capable of reading your mind. So we have to be good at articulating the exact message we want to convey to properly inform the AI system about what it needs to do.
The prompt becomes the key that unlocks the flow of clear, concise and effective language that your AI writer will give you. When you know what questions to ask an AI system, generating the desired outcome is just a heartbeat away. Remember, your prompt has to be something that a machine can easily understand.
1. Be specific: Provide specific details in your message, including any relevant context or background information. Using words and phrases you often use will help the chatbot understand your vibe & provide a copy that sounds more like you than a machine.
2. Use simple language: Avoid using complex terminology to ensure that your message is easy to interpret.
3. Use complete sentences: Type in complete sentences rather than fragmented or abbreviated phrases.
4. Be a ruthless editor: Did you know that AI was based on how human copywriters write? Pick only the best and edit out the rest.
AI can help marketers attract potential customers based on buyer persona characteristics if specified in the prompt. The following examples showcase how to get those results.
1. Generate ideas for a new product launch in [month and year] that incorporates the theme of [product] with [feature 1], [feature 2], and [feature 3].
2. Brainstorm content ideas for a blog post about [topic] in [number] of words or less that is search engine optimized in formatting using H2s and H3s accordingly.
3. Suggest high-volume keyword clusters for [topic] to optimize search engine rankings.
4. Identify popular trends in the industry of [product or service] that an audience of [target audience] will be interested in [date and month].
5. Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product], [price], [demographic], [promotion channels].
6. Suggest 7 ways to improve website traffic during the New Year season.
7. Identify potential target audiences in [location] that would be interested in buying [product] to solve [pain point].
8. Suggest new strategies for lead generation in [industry] for [demographic] [region].
9. Generate ideas for creating a viral social media campaign using recent [social media platform] trending videos or popular [LinkedIn posts] from [month] [year].
10. Identify new channels for advertising [product] aside from [current platforms already in use].
AI can help you with writer’s block and, with the right prompts, create grammatically correct long-form articles.
11. Generate a 1000-word blog article on the 5 steps a marketer needs to take to create a stellar social media strategy for [product].
12. An office goer’s how-to guide for selecting the perfect formal work wear.
13. List 10 steps to build an online community for an entrepreneur.
14. Top 10 monuments to visit in [region] in 2023.
15. How can AI help with climate change?
16. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].
17. Generate 10 frequently asked questions on [product].
AI can recognize different social media platforms from one another. So marketers can benefit from using AI prompts for their preferred channels instead of a generalized strategy. Here are some prompt examples:
18. Write a tweet promoting a new product suited for a target audience in [industry] and [location].
19. Generate a post for Instagram featuring a customer testimonial about [product].
20. Write a Facebook post introducing a new product feature and rephrase its current description to sound more exciting and effective: [insert current product description text].
21. Create a LinkedIn post promoting a new job opening in [number] words or less with a strong call to action at the end.
22. Draft a newsletter featuring a new [product] line and provide tips on improving the product.
23. Write a YouTube video description for a new product review that links to [insert links] for viewers to go to the product landing page for more information.
24. Draft an Instagram video script showcasing a product demonstration for 2 minutes at maximum.
25. Create an Instagram reel promoting a limited-time offer and describe the type of stickers or filters that can improve it.
26. Write a blog post title to promote a new social media campaign in [number] characters or less.
27. Draft an email subject line to promote a new blog post that feels personal, enticing, and not spammy.
Developing ideas for podcasts or videos on your own can be tough. Thankfully, AI can provide ideas for them and even walk you through the script and development process if you specify it in your prompt.
28. Draft a podcast episode about the latest health-tech trends and innovations that contains 10 minutes of dialogue.
29. Produce 8 topics for a video series featuring interviews with thought leaders in the venture capital industry.
30. Develop a podcast episode discussing the benefits of [products or services] divided into four chapters.
31. Create a video series that showcases customer success stories.
32. Produce a podcast episode on the history and evolution of solar powered battery business.
33. Create a video series highlighting the impact of [products or services] on the lives of customers or clients in Brazil.
Content creators looking for effective ways to promote their products or services can use AI using some solid AI prompts.
34. Suggest the best time and day of the week to publish a newsletter about [topic].
35. Write a press release announcing a new product launch geared toward [target audience] that sounds confident and exciting.
36. Generate ideas for outreach emails to promote a new product, including 20 attention-grabbing subject lines and 25 clear calls to action.
37. Suggest the 30 best hashtags for a social media campaign on [social media platform] to reach [target audience].
38. Draft a script for a 60-second podcast ad on e-books that has a friendly tone and witty humor fit for Generation Alpha.
39. Create a landing page for a new product promotion divided into 8 sections about different benefits based on this description: [insert new product description].
40. Draft a product description for an e-commerce site that is [number] sentences long and enticing to [target audience].
41. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names].
AI can help marketers reuse and recycle outdated content into something new and refreshing. When making AI prompts for content repurposing, think outside the box and see how you can transform your old work into something relevant for the near future.
42. Repurpose a blog post into a video script using this article: [insert old blog post].
43. Turn a webinar into a podcast episode using this pre-existing transcript: [insert old webinar transcript].
44. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].
45. Generate ideas for updating an outdated infographic on [topic] for 2023.
46. Rewrite a blog post into a social media post series of [number] posts on [social media platform of choice].
47. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].
48. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].
49. Rewrite an old email campaign into a new one with updated messaging suited for [season] [year].
50. Turn a research report into a series of social media posts using this information: [facts from research report].
Remember that AI-generated content needs to be closely read for accuracy, personalisation, tone and the needs of your customer base. Make sure you read through most of the content before finalizing it for marketing or promotional purposes.