Why should Media Companies understand Generative AI

In contrast to previous waves of artificial intelligence (AI) innovation, generative AI tools stand out for their unique capacity to be creative. Within a short span, they have become empowering allies to countless creators, revolutionizing industry workflows, and at the same time, intensifying challenges related to intellectual property, trust, and ownership. 

As we move forward, these tools hold the potential to shape an entirely new landscape in the realm of media and entertainment.

The recent release of general-purpose large language models and advanced image generators has unlocked their remarkable potential for content creation and manipulation. 

As a result, the internet has been flooded with fascinating creations, including robot philosophy, LLM rap battles, peculiar images of clergy in high-fashion puffer jackets, and "new" songs "sung" by popular artists without their involvement or consent. 

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To know more about ‘What are LLMs (Large Language Models) and How Do They Impact Content Creation’ read here.

What opportunities does Generative AI unlock for Media companies?

Generative AI is poised to impact various industries, but it's already reshaping content creation in media and entertainment.

In the world of film and TV, generative AI is revolutionizing content creation. Digital twins of actors are being created by training AI models on their vast archives of film, enabling simulations of their voices, gestures, gait, and distinctive traits, down to the smallest flinch and tic that define their uniqueness. 

A remarkable recent application involved de-aging an actor, not only transforming their appearance but also replicating how their younger self would move and behave. Real-time virtual production tools further enhance the process, allowing the cast and crew to witness the de-aged version during filming.

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The value of actors is undergoing transformation as generative AI extends its reach to their digital twins. These digital counterparts can now be instructed to move and act with near photo and audio realism. The role of the actor comes into question: when is their physical presence necessary compared to their digital twin? 

This advancement raises intriguing possibilities, including the potential for some celebrities to become "immortal" and the emergence of entirely new synthetic celebrities. Such developments also bring up important considerations regarding rights and reuse, sparking further speculation and discussions.

Advancing into Human Realms

Generative AI is on the path to revolutionizing interaction labor, mimicking human behavior closely, and sometimes indistinguishably. However, it's important to note that these tools are not meant to replace humans entirely. 

They work best in collaboration with humans, enhancing their capabilities and making work faster and more efficient. Generative AI is breaking barriers by delving into a realm once considered exclusive to human creativity. 

By utilizing its inputs, such as data and user prompts, along with the knowledge acquired through interactions, the technology can produce entirely fresh content. The debate over whether this equates to true creativity might continue, but one thing is clear: these tools have the potential to inspire and spur human creativity by providing innovative starting points and ideas.

Generative AI in the Music Industry

Generative AI is sparking a music industry renaissance, revolutionizing user experiences, copyright management, and content creation on music platforms.

In the context of the music industry, Gen AI is helping generate AI background sound effects and solve the stock library problem. For instance, Meta recently released MusicGen and AudioCraft, which allows for music generation from simple text prompts, everything from music, sound effects and more. Expect that in the near future, generative AI will be deeply integrated into audio editing applications. 

If reports are to be believed, by 2032, the Generative AI in Music market is projected to reach a valuation of USD 2.6 billion, growing at a CAGR of 28.6%.

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Entertainment is guaranteed, but caution is required

Current filters are not sufficiently adept at catching inappropriate content. 

Users of an image-generating application, designed to create avatars from personal photos, experienced instances where the system produced avatars portraying them inappropriately, despite inputting appropriate photos of themselves.

This often makes it tricky for generative AI applications to get adopted in the Media industry. However, the emerging technique of fine-tuning and custom training generative AI for a domain can potentially yield better results. 

What’s Ahead?

Generative AI transforming media and entertainment by automating video production, personalising content, and transforming the audience's experience. Its ability to generate images, text, and stories empowers new media startups to enhance content production and cater to specific audiences. 

As this innovation progresses, we expect a significant shift in how media is consumed and produced, leading to more engaging and immersive experiences for readers and viewers.

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Conclusion

Generative AI is a game-changer for the media and entertainment sector, ushering in new creative horizons, personalized experiences, and efficient production methods. 

As technology advances, we can expect even more captivating breakthroughs, blurring the boundaries between fiction and reality, reshaping how we create and enjoy entertainment.

Content creators should embrace and master generative AI tools to enhance their work effectively. Celebrities, rights owners, and studios must advocate for capabilities and legislation that establish trust, strengthen rights management, and offer legal protections tailored to the powerful world of generative AI.

So, if you are looking for help in setting up your generative AI stack contact us today at Superteams.ai to start your journey and boost your media and entertainment business.