October 2023 - Updates from Superteams.ai Editors

Since we launched Superteams, our mission has been to bridge the gap between your product and the visibility they rightfully deserve. This month, we've touched some significant milestones and we’re happy to share them with you.

October 2023 Highlights

• Our fractional creator team has grown to over 300 subject matter experts, as we strive to curate the top 1% content creators in domains such as AI research, B2B SaaS, and climate tech.

• We've produced over a hundred advanced press-worthy pieces of content in September, content that builds the domain ranking of the businesses we work with.

• Most importantly, we're delighted to welcome a dynamic new team member, Vardhanam Daga, from IIT KGP, a technologist and filmmaker who is now building our AI-powered product image creation stack using the open-source Stable Diffusion. With this, we plan to solve a problem that marketplaces frequently face – access to high-quality images for their product pages.

Google’s Helpful Content System: September 2023 Update

Businesses build, we illuminate. Each day, over 250K websites are created, which are all vying for attention and traffic. A report released in September 2022 uncovered that there are over 1,980,000,000 websites that are currently active.

In September 2023, and then again in October 2023, Google released a number of core SEO updates in rapid succession. Their updated guidelines state:

“Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.” You can read more about it here.

So, how do you, as a business, bring awareness and visibility to your platform or product?

• Human-Centric Content: Creating content that stands out from the clutter, ensuring genuine connection and retention. Content that your audiences would like to share.

• Authority through Media Mentions: Garnering mentions across varied media outlets that amplify your brand’s voice and build your digital authority, thereby signaling Google to recognize your platform.

• Consistency & Long-Tail Searches: A steady, consistent content strategy that taps into long-tail searches ensuring you’re not just visible but accessible to those seeking precisely what you offer.

Buy vs. Build: Understanding Total Cost of Ownership

Building an in-house content team can be a monumental task, both financially and logistically.

First, finding top-notch content folks is tough. Add to that the human resource cost of hiring, training and re-hiring. Second, building an in-house editorial team to vet content means that you have to add a managerial layer. Finally, keeping a consistent flow of content requires dedicated focus and the need to manage hard timelines.

In fact, it is often so challenging and expensive that most businesses just park it for later. However, that means loss of inbound leads, delay in building domain authority, and constant human effort in outbound marketing.

Our goal at Superteams has been to make high-quality content a no-brainer for businesses, to help them get the visibility they deserve.

Our Vetting Process: Thorough, Tough, and Tailored

We don’t just find talent; we navigate through hundreds of profiles weekly to identify the very best, ensuring your content isn’t just created but crafted to perfection. Here’s how we do it:

• Profile Diving: We scrutinize profiles and sample content not just for quality but for that special spark that will ensure we select creators who stand out from the crowd.

• Test, and Test Again: Every creator is put through our robust automated testing system. It’s tough, it’s thorough, and it ensures we’re selecting from creators who know their subject inside out.

• Brand Education: The top 1% are trained on your company’s branding so they make content tailor-made for you. Their content is vetted by our team of reviewers and editors before submission.  

Stay Tuned & Engage With Us

As we streamline our content stack for businesses, we’d love for you to be a part of this journey. Feel free to drop in a note or connect with us through our social media channels.