Modern and Innovative Content Marketing Tactics for Businesses

Introduction

A content marketing strategy is like a big plan to create and share content. This helps you get more people interested and achieve different business goals. 

When you do content marketing well, it helps your brand become more known. This can also help your work get noticed when people want to buy things and increase visibility.

Gartner researched how people approach marketing and discovered that the key strategy for business owners is to design the path customers take across various online and offline spaces. 

However, this proves to be a challenge for around 71% of leading marketers.

Thus, in this blog, we'll discuss what constitutes a contemporary and inventive content marketing strategy and guide you on creating one.

Top 10 modern and innovative content marketing tactics for Business

#1 Videos and Reels

Video is the most important way for businesses to market themselves, and the latest trend is short videos. Apps like TikTok, Instagram Reels, and YouTube Shorts are really liked by people and brands because folks don't focus for long. 

91% of businesses use videos and reels as a marketing tool in 2023 as it's the hot potato in today’s content strategy.

You can make more videos in less time, and people like short videos/reels that quickly show what's important.

#2 Podcasts

About 464.7 million people all over the world listen to podcasts. This is around 22% of everyone who uses the internet. 

What's interesting is that from 2022 to 2023, more than 40 million new people started listening to podcasts. People who know a lot about this stuff think that by the end of 2024, there might be around 504.9 million podcast listeners worldwide. Source

Don't just try to sell things, but share helpful info or fun stuff to keep listeners interested.

Currently, podcasts are really popular for audio content, but things might change. 

There are new ways like live chat rooms on X that make podcasts live. 

# 3 Newsletters

Even though newsletters can help with promotions, that's not their main job. Newsletters are mainly for giving useful information or knowledge to the people who read them. Giving useful stuff is important because why would anyone spend time on something that doesn't help them?

So, when you're making your newsletter, try to make at least 90% of it helpful and only 10% about selling things, as that will draw more traffic on your website as people will find the information you offer being useful.

You can share valuable things like current affairs, updates every month, or even topics not associated with your product.

#4 Gated Content

Gated content is material you find online like articles, videos, or white papers. But before you can see them, you need to fill out a form. 

This form might ask for your name and email, or it could ask for more info about your job and where you work. 

People sometimes call these form pages "information gates" or "registration walls".

Gated content is made to get new leads or potential customers by getting their information. 

Few Examples under Gated Content:

• White papers
• Ebooks
• Templates
• Webinars

#5 Infographics

As the Oxford English Dictionary explains, an infographic (also called an information graphic) is a way to show information or data visually.

An infographic is like a mix of pictures, charts, and a little bit of text. It helps you quickly understand a topic without much effort.

Just like in the example below, infographics use eye-catching and interesting pictures to share information in a fast and clear way. Source

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Source

#6 Presentations

Marketing serves various goals, like showing new products, making a company's brand more known, and boosting sales. 

But for marketing strategy to work well, it needs to be presented effectively. 

Bad colours, not matching the audience, and messages that aren't clear are all issues that a great marketing presentation can fix.

Making marketing work and getting the most out of every rupee spent is the aim. 

This goes for every idea and plan in marketing. It's not just about ads – even how products look and how services are given matter. 

#7 Original Research

Original research means using information and data you gather from surveys, interviews, or other methods to create content.

When you do your own research with a separate company that studies the market, your organization is seen as the main source.

Semrush Content Marketing discovered that the most effective methods for improving the ranking of blog posts include looking up and including related keywords (45%), studying and answering customer questions (38%), adding images (33%), and analyzing search intent (27%). Source

#8 LinkedIn Audio Events

LinkedIn Audio Events offer a fresh approach to link up with your professional contacts. 

They enable you to engage in real-time, interactive discussions with individuals from across the globe.

Using only audio, people on LinkedIn can host online events that last from 15 minutes to 3 hours.

#9 X

X gives your brand a chance to show what it knows and bring together fans and possible followers/customers in one spot. 

The things you talk about can make your brand look even better. Also, how you present things can show your brand's style. 

For instance, you can decide if the brand's main account hosts the space, or if someone from your company does it for a more personal feel.

Source

#10 LinkedIn Live

Is it the right moment for you or your brand to start live streaming on LinkedIn? About 37% of people believe that live videos are the most interesting type of social content that appears in their feeds.

That's the reason why live streaming is getting more popular in B2B marketing. Here comes LinkedIn Live, a built-in platform for creators to share live broadcasts.

All creators and Pages can use LinkedIn Live, provided they meet the platform's broadcasting requirements. You just need to fulfil these conditions:

• Your account or Page should have at least 150 followers/connections.
• You need to be in an approved region for LinkedIn Live.
• Your account should be in good standing with the platform, meaning no bans or violations.

Conclusion

Get ready to embrace these 10 trends in your 2023 content plan. 

Turn your content into a source of income, dive deep into research and data, experiment with podcasting, harness the power of AI, and maintain a steady stream of content. 

While content marketing might not be simple, focusing on high-quality content will make your brand stand out, become more competitive, and engage your audience better.

All these trends in content marketing have something in common: they all put a strong focus on the experience of your customers. When the moment comes to strengthen your commitment to your customers Superteams.ai is the perfect solution for your business, so contact us now.